Is social media useful for businesses?
You (and your business) just can’t afford to ignore Facebook and Twitter when you learn that most of the netizens spend most of their times on these 2 social media websites. Whether you love to be social or not, being social online HELPS.
Questions have been raised about the effectiveness and ROI on the social media from time to time. Whether it is good for businesses or not? How can the success be measured through social media? What will be the key deliverables of a social media campaign? Questions like these have been on the minds of marketers while social media has really become too much important for all the businesses and professionals alike. Whether you run a small business from home or you are a large enterprise, go through these points before you say NO to a social media campaign:
People spend more time on Facebook & Twitter
Google may still be the Top Visited Website in the world but the fact is that people spend more time on Facebook, Twitter & YouTube than on any other websites in the world. While the figures for Delhi may be unavailable, a survey by ZDNet during March 2012 had revealed that over 10 billion minutes are spent on Facebook daily by the Americans.
More people are buying Smartphones
Urban youth is more inclined towards Smartphones and Tablet PCs which are eventually used for the purposes of checking emails, reading books, gaming and indulging in social media. A growing number of subscribers have started using Twitter via their Smartphones. Not just texting, Smartphones find their usage in taking videos and uploading them on YouTube and Facebook.
Sharing pictures is the trend of the time
Nicely said, “A picture is worth a thousand words,” and the trend to share pictures as you click on Facebook, Pinterest, Flickr and even Twitter has led to a phenomenon. Today, more pictures are shared everyday on Facebook than any other website in the world. You may think of sending your messages through the use of pictures and infographics.
People don’t fritter on social media
It’s not just that people use social media websites for sharing pictures, watching videos or giving away opinions on useless stuff. Websites like LinkedIn have changed the way people used to hire and network with professionals online. Professionals of all sorts could be found on LinkedIn giving away references or asking for endorsements.
Low costs involved
Whatever the pace of social media may be, it brings more virality to your campaigns at the lowest costs. The overnight success of the Kolaveri Di song on YouTube is a substantial example of how effective can social media be to bring virality to your campaigns.
Social Media has good ROI
While you may measure the success of your social media campaigns through engagement and virality, know the fact that Gurgaon based Yatra.com generated a revenue of Rupees 1.5 million everymonth through traffic from Facebook during the FY 2011-12. The case study has been published at the Facebook website.
Still undecided?
Please contact us if you still have questions regarding success in your social media campaigns. We might help you with examples or direct you to the right person who may be of great help.
The featured picture in this post has been taken from the Carleton College website at www.carleton.edu.